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The more targeted and relevant your marketing campaigns, the more people will engage and respond. B2B marketing typically targets certain profile of company often classified by attributes such as size, industry, location, and installed base. Identifying which companies to pursue is an important first step, but it falls short of isolating who within each business is most likely to take an interest in your offer. This is where contact classification is required, and for this job titles are the most important indicators of which hats people wear and of their standing on the ladder of seniority.